ArtClass Presents: AI LIVE from CANNES

ArtClass presents AI Live from CANNES in collaboration with OpenAI.

Join us for an exploration into the intersection of artificial intelligence and human creativity during the 2023 Cannes Lions Festival. From 9am to 5pm, experience a vibrant mix of panel discussions, case studies and artist gallery showcasing real-world applications and demonstrations of AI's contribution to the creative process.

EVENT AGENDA

9:00am: Doors Open // Breakfast

Take part in a light breakfast and beautiful sea views on the 3.14 Rooftop

9:30am: Presentation // awesomenessness Presents: Fully Loaded, The Beginning of AI-Powered Comedy

Join Kalle Hellzén, the founder of awesomenessness, as he premiers the "Fully Loaded" trailer - a groundbreaking comedy series co-created with AI.

Welcome to a future that’s not as bad as they said it would be on the news. Meet suburban dad Gregg, his family, friends, and a cast of sentient appliances, as they embark on a quest for purpose in a world of lush reforestation, peace, universal basic income, and a lot of free time. This pioneering launch offers a glimpse into the evolving potential of a generative and collaborative approach, where AI becomes an integral part of the end-to-end creative process.

Kalle Hellzén, Founder (awesomenessness)

10:00am: Panel // AI Bias and the Impact on DEI in Advertising

AI has been a tool marketers have been experimenting with for a few years now but in 2023, this prolonged phase of experimentation is reaching a tipping point. As AI is beginning to play a bigger role in creative development, people are increasingly concerned about AI bias and its impact on DEI in advertising. In this panel, we will explore how marketers and advertisers can not only avoid bias in AI but perhaps use it to do a better job in marketing inclusively.

Kerry Benson, Creative Solutions Lead (Kantar)

Pamala Buzick Kim, Executive Director (Free the Work)

Solange Claudio, President, (Formerly Known As)

Michael Dobell, Chief Innovation Officer (Jam3 // Media.Monks)

MODERATOR: Souki Mehdaoui, Director and Co-Founder (Bell & Whistle)

10:45am: Panel // Brand Building in the Era of AI

The latest innovations with AI are shaping how agencies & brands approach building campaign strategies and traditional methods of production. Panelists will discuss their insights, current projects and ethical concerns to make for an engaging discussion.

Avery Akkineni, President (Vayner3)

Mike Treff, CEO (Code and Theory)

Ryan Lehr, Co-Chief Creative Officer (Deutsch LA)

Chad Broude, Co-Founder, Co-CCO (Highdive)

MODERATOR: Justin Lewis, Constellation Chair, Co-Founder of Instrument (Stagwell)

11:40am: Presentation // Founder & Creative Chairman, PJ Pereira on Exploring New Entertainment Mediums with AI

Join Creative Chairman & Founder of Pereira O'Dell, PJ Pereira, as he introduces a new entertainment medium created by AI that takes visual storytelling to an entirely new level. PJ will share how AI has the potential to create new opportunities -- and in this case, new media formats.

PJ Pereira, Co-Founder, Creative Chairman (Pereira O'Dell)

12:20pm: Presentation // Creative Director Chad Nelson on AI & the Future of Creativity

Get a behind the scenes look into Creative Director Chad Nelson’s process for his latest short film CRITTERZ, Vogue Italia spread with Supermodel Bella Hadid and how AI is transforming our creative future.

Chad Nelson, Creative Director

1:00pm: Presentation // Talk to Your Images with ChatGPT

Natalie Summers, Communications (OpenAI)

Paul Trillo, Director (ArtClass)

Details coming soon!

1:40pm: Presentation // The Function of AI with Poppy and IV.AI

See what happens when an AI model that has engaged with fans for +3 years meets the live environment in this creative execution of what is possible today.

Poppy, her AI, and Vince Lynch, CEO of IV.AI will talk through big ideas and how AI works with this real-life live example.

Poppy, GRAMMY Nominated Multimedia & Digital Artist

Vince Lynch, CEO (IV.AI)

2:15pm: Panel // Using AI to Fuel Creativity

Engaging conversations with our featured artists detailing how they incorporate AI into their creative workflows, their perspectives on ethical concerns, and their visions for the future of AI.

Paul Trillo, Director (ArtClass)

Alexia Adana, VP, Creative Director (Edelman)

Don Allen Stevenson III, XR Advisor & AI Futurist

Nathan Shipley, Director of AI (Goodby Silverstein & Partners)

Josephine Miller, Co-Founder (Oraar Studio)

MODERATOR: Souki Mehdaoui, Director and Co-Founder (Bell & Whistle)

3:10pm: Panel // Using AI to Enhance Experiences, Content and Consumer Insights

This panel will focus on the integration of advanced artificial intelligence technologies to refine user experiences, generate dynamic and personalized content, and gain deeper, actionable insights into consumer behavior for improved business decision-making.

Jamie Allan, Director, Business Development, Global Agencies (NVIDIA)

Paul Aaron, Co-Founder & CEO (Addition)

Vince Lynch, CEO (IV.AI)

Keith Soljacich, Head Of Innovation (Publicis Media)

MODERATOR: Eric W. Shamlin, EVP Global Head of Entertainment (MediaMonks)

4:00pm: Panel // Reimagining Production & the Creative Process with AI

This discussion will explore how AI is transforming the traditional dynamics of production and the creative process. From enabling new forms of artistic expression to redefining production workflows, the panelists will delve into the myriad ways AI is reshaping the landscape of creativity.

Jen Passaniti, Head of Production (Highdive)

Rebecca Niles, Managing Director (ArtClass)

Rogier Vijverberg, Founder & Chief Creative Hero (SuperHeroes)

Will Dempster, EVP Head of Production, North America (Mischief USA & No Fixed Address)

Heather Harlow, Executive Producer (AKQA)

Emlyn Allen, Creative Director (AKQA)

MODERATOR: Michelle Underwood, Group Creative Director (HAVAS)

Watch this space for the latest updates!

Featured Artists:

Paul Trillo, Director, ArtClass

Alexia Adana, VP, Creative Director, Edelman

Don Allen Stevenson III, XR Advisor & AI Futurist

Nathan Shipley, Director of AI, Goodby Silverstein & Partners

Josephine Miller, XR AD & Co-Founder, Oraar Studio

Souki Mehdaoui, Director & Co-Founder of Bell & Whistle

Chad Nelson, Creative Director

Kalle Hellzén, Founder, awesomenessness

Poppy, GRAMMY-Nominated Multimedia & Digital Artist

Panel Speakers:

Natalie Summers, Communications, OpenAI

PJ Pereira, Co-Founder, Creative Chairman, Pereira O'Dell

Jamie Allan, Director, Business Development, Global Agencies, NVIDIA

Vince Lynch, CEO, IV.AI

Kerry Benson, NA Creative Solutions Lead, Kantar

Sarah Kate Ellis, President & CEO, GLAAD

Solange Claudio, President, FKA

Avery Akkineni, President, Vayner3

Paul Aaron, Co-Founder & CEO, Addition

Eric W. Shamlin, EVP Global Head of Entertainment, Media.Monks

Heather Harlow, Executive Producer, AKQA

Emlyn Allen, Creative Director, AKQA

Rogier Vijverberg, Founder & Chief Creative Hero, SuperHeroes

Rebecca Niles, Managing Director, ArtClass

Keith Soljacich, Head Of Innovation, Publicis Media

Justin Lewis, Chair, Constellation, Stagwell

Michelle Underwood, Group Creative Director, HAVAS

Will Dempster, EVP Head of Production, North America, Mischief @ No Fixed Address

Jen Passaniti, Head of Production, Highdive

Chad Broude, Co-Founder, Co-CCO, Highdive

Mike Treff, CEO, Code and Theory